Brand font
The main brand font is dynamic, confident and spatially expressive. We use the Expanded Medium cut, which naturally attracts attention and adds impact to the message. Typography here is not only a carrier of content, but also an important element of visual identity.
Brand font is mainly used for claims, slogans, headlines and other expressive texts where it is important to arouse emotion, set the tone of communication and immediately catch the eye.
Functional font
The additional typographic custom style (weight 450, width 100) has a practical and supportive role. It is sober, legible and unobtrusively holds the structure of all everyday communication. It is used, among other things, for product names on packaging, descriptions, orientation elements, technical information and longer texts.
Text next to icons
We use the Kern Condensed Medium font for the text of the icons.
Bold texts
In specific cases where we need to bold the text, we can use the Standard Bold.
Use of fonts
In the picture you can see an example of the use of Kern cuts.
Alternative font
| Platform | Typeface |
|---|---|
| PC | Arial |
| MAC | Helvetica / San Francisco |
Font Usage
| Application of Font | Lexend | Inter |
|---|---|---|
| Webdesign | ||
| Mobile Applications | ||
| Shared Online Documents | ||
| Offline Documents | ||
| Marketing Print Materials | ||
| E-mails |