Alpha symbol – LAMAX

The brand starts with Alfa

Alpha is the central and connecting visual element of the Lamax brand.

It is based on the letter "A" and its key element is a crossbar that stands out for its dynamism — it points upwards and disappears into the distance.

We use this symbol in a variety of ways. The rising line of the crossbar symbolizes progress, ambition, and the desire to go higher — thus referring to the brand's philosophy: growth, movement, and moving forward.

The length of the crossbar can be extended as needed to suit the format or composition.

Colour variants (products)

The brand's turquoise dominates the products (with the exception of Lamax Play), ensuring consistency across the portfolio and reinforcing brand memorability.

Colour variants (other formats)

For other formats, such as social media visuals, we can take more liberties. In these cases, the sub-brand colour can be dominant, helping to better differentiate product lines and support their communication in different contexts.

Working with the symbol

We work flexibly with the "Alpha" symbol across formats – from small sizes, where it is fully legible, to large scale, where it becomes a graphic element rather than a recognisable symbol.

The colour scheme of the symbol can be adapted to the sub-brand (in this case, Lamax Beat and its purple colour).

In combination with a photo, we can also add visual depth to the format – we "embed" the photo in the symbol, creating a sense of layering and space.